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Start-ups

Start-up of BrandCities, enterprise marketing management software in Silicon Valley, which was sold to Procter & Gamble;

 

E-commerce sites start-up projects:

  • www.superoferta.com.br project focusing on the commerce of discontinued products;

  • www.dentalmarket.com.br project focusing on the marketing of dental products, which required the company to become a member of ten business associations in order to permit the development of a new sales channel through the Internet.

 

Eletronic-market place start-up project for VALE S.A. The goal was to improve the use of its fixed assets in the port and railway businesses:

  • www.multistrata.com.br -- Logistics solutions platform;

  • www.solostrata.com.br -- Agribusiness solutions platform.

 

Start-up business unit for a business conglomerate, in a new segment that stood out because it reached break-even in 6 months and became, in just two years, the second most important unit in the conglomerate, with revenues of US$50 million;

 

Start-up business unit in new strategic company axis, with break-even within a year of operation. The unit became the main growth driver for the company;

 

Start-up of CBR Stones, a company engaged in the development of applications of ornamental designs in upscale projects worldwide.

 

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